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https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621907773150-NHN5O04GBPBKJ94WGC67/cover_poster_invite.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/c07990c2-dfe8-4df1-b3d9-9719ce506b81/RMA_Style-Guide_tm_v14.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/58a2b5fb-7ade-4d6d-8f3e-70bd4745c4a7/RMA_Style-Guide_tm_v18.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621371501175-FQR2TYMR1U0F0PMXVYG9/CFAM_invite.jpg Work Season invite poster https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/0bfc107f-2643-4b8d-a3e1-3a828c249ab5/RMA_Style-Guide_tm_v13.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621562877249-U4W75HNJBA59ID6PNW82/Walker_BNR.jpg Work - Make it stand out Park Avenue Banners https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/3bae20e8-30a1-4b0e-8b1e-14aaced7c26f/RMA_Style-Guide_tm_v16.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/cfa299f4-eee7-4403-b840-8638245d3f22/RMA_Style-Guide_tm_v17.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621371068537-FH2ZD0YNWKL7YJ8Z2LUU/cfam_1.jpeg Work Tri-fold invite https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621563948425-9JPNUAELFBHZ1RUMRTGB/Walker_Gallery_Wall.jpg Work - Make it stand out Exhibition Walls https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1620851269878-TOP5146JCU7AZ72K5U2M/logo_style_sheet_Azul.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/33f868bf-2167-4597-a46b-b3b1b82ea5d6/0520104_AZUL_Logo_round_1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/0961a81f-6ca9-4422-ba2e-d4531d3b5e98/1121145_EMC_logo_sheet2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/9117d141-02a4-44ee-8568-803e9bcb1bdc/WPC_Brand_Onesheet.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/4b1d94b0-e1bb-455b-8351-c1cca0c8b784/EMC_Brand2+.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/341ad348-6ff4-40ed-ba95-76de3f0afad7/EE_Brand.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/d0103a06-64dd-4871-a3f6-513719c47f1c/0520104_AZUL_Logo_round_2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/10b93f00-b956-48da-ba97-6aa121a84ac5/digital+sketch.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/a454d73d-5740-4eab-b15a-5aa0c371598a/0520104_AZUL_Logo_round_3.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1696491343335-ROT01MYS5WXDU7LAVZ1A/Logo_Collection_2019_v3.png Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1573441585552-BFGXWOQM2CHF09L1KT7K/Logo_Collection_2019_v3-02.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1573441592661-FMSI52CIQQ6Q835IH61A/Logo_Collection_2019_v3-03.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1573441593334-FT8XQVAA3Q2SCAVFELGD/Logo_Collection_2019_v3-04.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1696491366541-0NRQG8AZGE1PZQT1W217/Logo_Collection_2019_v3-05.png Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1573441597950-OG9YB3RDKKK8IXHMUO7S/Logo_Collection_2019_v3-06.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1573441605500-DCLN28N4E805T2JTZTSA/Logo_Collection_2019_v3-07.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1573441605556-48SESUCYUB8KSHM8FIL0/Logo_Collection_2019_v3-08.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/b399ee09-481d-4bc4-8eab-e2063cfbf90a/AZUL_Brand+.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1381b2d2-8623-495c-ab10-e3f4a58cb766/sketch+book.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/5df455b1-a7d4-4bbc-ab7d-51d81874f9e9/WPC_Brand+.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621359505369-OFVV43M59C0EZ5ZCRY1X/Rollins_Brand_Guide.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621360546804-5G5PFBYLWFOSJE3WR2I5/Rollins_Brand_Guide_1.jpeg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621360546846-PM9AWTBHTV15EYFZCLVS/Rollins_Brand_Guide_2.jpeg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621360547686-RTNQ7OANDVJYFSWBS8VK/Rollins_Brand_Guide_3.jpeg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1553444749306-W3AAY7S5Z2TJHUF2BIXJ/Revised_logo_Justification10.jpg Work The wordmark is the text portion of the logo. Important things to consider: Typeface choice: Current Rollins logo was built with Palatino regular, which was designed for use in running text, not standalone logos. Text typefaces are typically designed for legibility and should only be used as mixed-case (upper- and lower-case) in sentence form. Typeface manipulation: The regular version of Palatino wasn’t designed as an all-caps typeface like it appears in the Rollins logo. Manipulating the letters of the typeface to design the current logo created issues that affected the quality and professionalism. To achieve the initial cap “R,” the “R” was enlarged, resulting in a heavier stroke (#2, #3) than the other letters. Visually, the heavier stroke interrupts the flow of the letters. Typeface spacing: Using this text weight typeface creates odd spaces between letters (#1, #4). These gaps and spaces can be distracting to the viewer and can affect the readability of the logo at various sizes and add to its unprofessional appearance. Properly designed logos pay close attention to details that when done correctly, will go unnoticed. When these details are overlooked, most viewers will notice the problems it will create. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1553445694389-UH10UNWW2YKQD1R4PT4G/Revised_logo_Justification104.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1620925133803-OY23G3VHYLJEVGCN8MV5/IA+2003-0063+BTC_tm_v6-02.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1620925194988-S3F4C58I6Q64LZKADTHG/IA+2003-0063+BTC_tm_v6-03.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1553445291944-277UIU8OA0YQEQOVWEMA/Revised_logo_Justification102.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1620925096008-BJI521H2V47MYLKH9Z8J/IA+2003-0063+BTC_tm_v6-01.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1553445564197-C6GFVL0KANK4LVL8Z887/Revised_logo_Justification103.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621447852071-NOY1WN669NL2U0UVX28W/EE_Cover.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1542815141175-AXWQSX5FYPFECYGUB153/E%26E_3-d+Glasses_%C2%A9Disney_Page_1.jpg Work 3D Glasses included with magazine https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1542596055733-NMDGS05IPG6LD54HTZJ0/EE_ENG_1-29_V2_TM4.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1568157932828-TYHDE7JXZIAVSZZ192O8/spacer+2.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1542596056894-HQKTQAEHN3BKJ3PKQH7M/EE_ENG_1-29_V2_TM6.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1568157933142-P0LW78QPK818K1T2TY8E/spacer+5.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1542596058000-FWPFANF6LO49N30QJMFX/EE_ENG_1-29_V2_TM8.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1567859317111-8QP3XMGVDZDSZ6TKCAC1/logo_style_sheet_E%26E.jpg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621447271640-KMQOPNIN8MV2LHZGQ24J/ST_CVR.jpeg Work Cover wrap poster https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621447296928-5L1VGBLV0RQG9N82HOA7/ST_1.jpeg Work 3D images throughout the feature https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1697564553048-O9NZZLFRQN5VADJJ3RAI/NFL-0.png Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1697564554046-PTJZWEV5RPM86BSA2RAD/NFL-1.png Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1697564556085-4BQB2N34O2MRW2OVPW3B/NFL-2.png Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/228d9fdd-6a8b-4609-adfe-535698381ab2/Pubs+Web+Slides9.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/8bf5ea23-82b1-4677-ab27-56ed1d9adebb/Spirits_1.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/b1e0cb29-0727-4baa-88dc-4affc8f07ea1/Pubs+Web+Slides3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/1621363279882-AV70Y9F2INMQO676PHXT/360_1.jpeg Work https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/f1806165-6be0-4abe-973b-6570837ccce6/Pubs+Web+Slides5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/44c2e34c-f61f-402f-9fcb-4c931148b252/candy1.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/cd67ec92-8fb0-41d8-a9a9-b84c44eed40e/candy2.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/70b32b2c-b674-4065-b8b8-080b05d91289/Pubs+Web+Slides2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/f9f04631-1ab8-428a-9338-3691244aabe8/Pubs+Web+Slides4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/bc12e670-d91a-4567-be15-38eaac95183e/Spirits_2.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/085613b0-1907-487b-a010-e53dfcce04ae/Pubs+Web+Slides6.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/d87695be-bb98-4255-9fbb-b961724a7895/Pubs+Web+Slides10.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/e57c86b9-b7ba-4662-8a0a-4d258814c0b3/AW23+Web+Slides4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/84baa2b4-0a9c-4534-99c6-a273509ed372/AW23+Web+Slides6.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/d89a2ee7-6e25-4df6-ac1e-fa68ac975375/AW19+Web+Slides3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/52cc0601-f502-4267-b5a8-215f330a1891/AW19+Web+Slides.jpg Work - 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Rollins Museum of Art We worked with the director of the Cornell Fine Arts Museum at Rollins to develop a new name and brand https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/55c1f9fe-3143-496e-a160-0a89275a2e89/Revised_logo_Justification_SBS.png Welcome - Rollins Rebrand An update to the Rollins logo and branding https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/bd997c84-a9e6-421b-9201-7c5eea075126/0520104_AZUL_Logo_round_3.png Welcome - azul Logo and brand design for various freelance clients https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/2bfabca7-3f5c-4f17-8826-20919bf49fa0/Sig_welcome2.png Welcome - Enrollment Marketing Print and digital marketing collateral to support and promote Rollins Admissions https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/92b2b234-73df-4115-a633-fb29e97e7e74/Rolly_Stack.png Welcome - Rollins Magazine Semi-annual print and digital alumni magazine https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/f86728f5-8012-4441-bc3a-bbd995e836b1/EE_Cover.jpeg Welcome - WDW Eyes & Ears A bi-weekly employee magazine. I was responsible for design, creative direction, and art direction of photography. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/0b2d7295-88fc-4397-9e87-fa8152fdc52f/may-tom-rollins-college_crop.jpg Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/287898e3-5ddd-4f2d-bc12-4d5254ad8f4e/Blog+Plate.png Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bda5be2f2e6b1de2d8979ae/95bbf025-b96e-4152-a40c-96745379d26c/AW15_Welcome.png Welcome - Alumni Weekend Print and digital marketing collateral to support and promote Rollins Alumni Weekend